Freelance UX Design & Information Architecture
Hi, I’m Ina – freelance Senior UX Architect based in Berlin.
I’m passionate about UX Design, Information Architecture and Content Strategy and I love supporting you and your team in creating optimal digital experiences for your customers.
More about me | Portfolio
User Experience
UX (User Experience) Design is about the conceptual and functional design of digital products like websites or apps with the objective that they don’t just look good and work well technically, but are easy to use, helpful and entertaining at the same time – in short, that they provide a positive user experience.
My strengths as a Senior UX Architect lie mostly in the planning of complex websites, products and digital services that have a lot of loose ends that need to be held and tied up. I love the challenge to work on such projects in a way that – despite any complexity – they turn out to be easy as well as a joy to use. I support you in merging your business goals with the needs of your target audience – for long-term success and happy customers.
My Services
UX Architecture
UX & Information Architecture is about the functional design of digital products as well as the processes through which a user interacts with them.
- Development of user-friendly navigational structures/sitemaps and process/user flows
- Definition of page types, templates and modules
- Wireframing and lo-fi prototyping
- Creation of strategic concepts
- Creation of specification documents with detailed descriptions of pages and functionalities as guideline for visual designers and developers
Content Strategy
Content strategy deals with any kind of content and maps everything out to guarantee consistent content across all channels.
- Content inventory/audit and subsequent content organisation
- UX writing / microcopy
- Conversational design
- Copywriting
- Content management
Research
User research and analyses ideally play a prominent role in every project as it’s the customers that need to appreciate the result in the end.
- Development of personas, use cases and user journeys
- Setting up, conducting and analysing user testing e.g. card sorting, A/B testing or interviews
- Expert reviews of existing websites or apps
- Requirement analyses
- Competitor analyses
Industry Experience
Automotive / Healthcare / Tourism / Tech / Real Estate