Microsite for Mercedes-Benz Interviews

Information Architecture / Interaction Design

To mark the 125th anniversary of Mercedes-Benz, Austin Lynch – David Lynch’s son – created 30 „Mercedes-Benz Interviews“ with actual Mercedes-Benz owners in the tradition of his father’s Interview Project. The interviews became the centerpiece of this campaign microsite for which I developed both information architecture and interaction design in a way that the interviews could be experienced in several different interactive ways.

The microsite was topped off by user-generated content in the form of professionally-shot pictures of real Mercedes-Benz owners and their cars as well as a competition.

Client: Mercedes-Benz

Agency: Scholz & Friends Berlin

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